United Airlines is preparing to roll out new appearance standards for customer-facing employees like gate agents and flight attendants that allow for greater gender expression and personal style.
The changes target four specific areas: Tattoos, hair-length, makeup and nail polish, and these new rules apply to employees regardless of gender.
“As the face of United, our customer-facing teammates can provide an even better experience for our customers when they look and feel their best,” said Kate Gebo, executive vice president of the airline’s department of human resources and labor relations, in a statement shared with employees in June.
“We’ve spent the last several years listening to the feedback we’ve received from our employees and our Business Resource Groups to develop these revised standards, said Gebo. “We’re confident that these modernized and more gender-inclusive appearance standards will provide a more authentic representation of the people and cultures that make United the company it is today.”
Just two months ago, the American Civil Liberties Union told Alaska Airlines that its uniform policy violated state and federal law against sex discrimination, by requiring nonbinary employees like Justin Wetherell, a flight attendant and flight-attendant instructor, to wear a male uniform when interacting with passengers.
This article originally appeared on Forbes
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